Please see the Transcriber’s Notes at the endof this document.
The cover image was created for this e-text, and is placed in the public domain.

cover


A
HISTORY OF ADVERTISING.


PRINTED BY BALLANTYNE AND COMPANY
EDINBURGH AND LONDON


A. Concanen, del. et lith.

Stannard & Son, imp.

MODERN ADVERTISING: A RAILWAY STATION IN 1874.

Large illutration (480 kB)


A
History of Advertising
From the Earliest Times.

ILLUSTRATED BY ANECDOTES, CURIOUS SPECIMENS, AND
BIOGRAPHICAL NOTES.

By HENRY SAMPSON.

publisher's logo

WITH ILLUSTRATIONS AND FACSIMILES.

London:
CHATTO AND WINDUS, PICCADILLY.
1874.


TO
The Right Honourable

THOMAS MILNER GIBSON,
In humble recognition of the Important Services
HE HAS RENDERED TO THE CAUSE OF
ADVERTISING,
as well as to Journalism generally,
This Book
IS RESPECTFULLY DEDICATED,
BY
His obedient Servant,
THE AUTHOR.


CONTENTS.

CHAP.PAGE
I.INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING1
II.INTRODUCTORY—STREET AND GENERAL ADVERTISING19
III.ANCIENT FORMS OF ADVERTISING33
IV.MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING43
V.NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIESTUSE—HOUGHTON’S LESSONS
...

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